U2 - Live at the Sphere
I co-directed this commercial as part of my work as a Multimedia Director at Moment Factory.
Moment factory was asked to create teaser for U2's concert residency at the Sphere in Las Vegas.
In the short film, an unidentified flying object is seen hovering over several cities, which is revealed to contain a disembodied baby, and U2 fans are mysteriously transported into the desert.
A cut-down version of the advertisement aired during the Super Bowl LVII to officially announce the engagement as "U2:UV Achtung Baby Live at the Sphere"
Creative Direction: U2, Moment Factory Music
Original Concept by: U2, Gavin Friday
Creative Directors: Tarik Mikou, Gavin Friday, Bono, The Edge
Executive Producer: Gavin Friday
Directed by: Tarik Mikou, Julien Demers-Arsenault
Director of Photography: Ben Kutchins
Production Designer: Area Webner
Editor: Jorge Sandoval
VFX: Mathematic Studio
Audio Production: Troublemakers
Creative Musical Direction & Lead Sound Design: Fred Bouchard
Principle Management, Dublin: Jennifer Pitcher, Nadine King, Kelly McNamara
Full Stop Management, Los Angeles: Irving Azoff, Jeffrey Azoff, Brandon Rieck, Jordan Federman, Kate Rancka
Produced by: Moment Factory, HKCORP
Executive Producers: Daniel Jean, David Gitlis