FIFA - We Are 26
I directed this campaign as a freelance director working with Moment Factory.
In anticipation of the FIFA World Cup 2026™, slated to be the world’s largest sporting event in 16 host cities across North America, FIFA invited Moment Factory to create a series of social media videos unveiling the tournament’s official host cities.
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Los Angeles was unveilled to be the host city for the Opening Game while New York / New Jersey was announced to be hosting the Final.
A recap video version aired on a TV show produced in cooperation with FOX and Telemundo from New York and broadcast live to host countries Canada, Mexico and the USA, as well as the whole world via FIFA+.
Produced by: Moment Factory
Creative Direction: Pamela Schneider
Executive Producer: Sophie Carle
Line Producer: Karine Gagnon​
Project Coordinator: Aurélie Lauzon Potts
Content Coordinator: François Pellet
Directed by: Julien Demers-Arsenault
Director of Photography: Daniel Kenji Levin​
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Editor: Jorge Sandoval
Motion design: Charles De Meyer, Felipe Soares
Color Grading: Keyhan Bayegan
Music: Félix-Antoine Couturier​​
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Film shoot produced by: HKCORP
Producers: Lorne Hiltser, Samantha Manalang
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