Awaken
Awaken is an experimental project I directed to push the boundaries of creative AI in production.
We set out to test the tools, explore their limitations, and understand how they could integrate into real creative workflows. The piece combines a green-screen shoot capturing the model's real performance with fully AI-generated environments, textures, and transitions. The result is a surreal, visually rich sequence that gave our team hands-on insight on this fast-evolving medium.
The piece combines a green-screen shoot capturing the model's real performance with fully AI-generated environments, textures, and transitions.
The result is a surreal, visually rich sequence that gave our team hands-on insight on this fast-evolving medium.
CREDITS
Production: Rodeo FX - Ads & Experiences
Director: Julien Demers-Arsenault
VFX Producer: Anne-Lise Pollakowsky, Emilie Debiasi
Live-Action Shoot: Olivier Barbès-Morin, Antoine Bordeleau, Jean-François Massé
Model: Megan
Talent Agency: Humankind MGMT
Talent Director: Alexandre Faulkner
Stylist: Tinashe Musara
Hair & Makeup Artist: Miles Petralla
AI artists: Alexandre Delaporte, Julien Demers-Arsenault, Louis Duval, Erik Gagnon
Music: David Beaulieu, Rodeo FX Audio
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